CAPERION

COOKIES AND TRACKING TECHNOLOGIES POLICY

Last Updated: April 8, 2026

At Caperion (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your information. This Cookies and Tracking Technologies Policy (“Policy”) explains how Caperion.net uses cookies, web beacons, pixels, and similar tracking technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.

For residents of the United States, this Policy incorporates specific disclosure requirements mandated by applicable state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).


1. What Are Cookies and Similar Technologies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners widely use cookies to make their websites work, or to work more efficiently, as well as to provide reporting information.

  • First-party cookies: Cookies set by the website owner (in this case, Caperion).

  • Third-party cookies: Cookies set by parties other than the website owner. These enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

We use other similar technologies, such as web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that allow us to recognize when someone has visited our Website or opened an email that we have sent them.

2. Why Do We Use Cookies and Tracking Technologies?

We use first-party and third-party cookies and tracking technologies for several reasons:

  • Essential/Strictly Necessary Cookies: Some cookies are required for technical reasons for our Website to operate. Without these cookies, we cannot provide the services you have requested (such as accessing secure areas of the site).

  • Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

  • Analytics and Customization Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

  • Advertising (Targeted/Behavioral) Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

3. Specific Third-Party Platforms Used on Caperion.net

We partner with certain third-party platforms that set cookies and use other tracking technologies on our Website for analytics and advertising purposes. These platforms include, but are not limited to:

  • Google Analytics: Used to collect information about how visitors use our Website, which helps us improve the user experience. This includes pages visited, time spent on the site, and the source of the traffic.

  • Google Search Console: Used to monitor and maintain our Website’s presence in Google Search results. While primarily a diagnostic tool, it may process certain user interaction data in an aggregate and de-identified manner.

  • Google Ads: Used to serve targeted advertisements to you on other websites across the Internet based on your visit to our Website, and to measure the effectiveness of our advertising campaigns.

  • Meta (Facebook): Used to track the effectiveness of our advertising on Meta platforms (Facebook and Instagram) and to build targeted advertising audiences. The Meta Pixel allows us to understand and deliver ads that are more relevant to you.

  • Microsoft Clarity: Used to capture how you use and interact with our Website through behavioral metrics, heatmaps, and session replay to improve our services and your user experience.

4. Specific Disclosures for the United States

Caperion operates in compliance with United States privacy laws. We recognize that definitions of “personal data” and “selling/sharing” can vary by state.

  • No Traditional “Selling” of Personal Data: Caperion does not sell your personal information to third parties in exchange for money.

  • Disclosure of “Selling” or “Sharing” under CCPA/CPRA (California): Under California law (CCPA/CPRA), the use of certain third-party cookies for targeted advertising or cross-context behavioral advertising may be classified as “sharing” or “selling” personal information (even if no money changes hands).

    • Categories of Personal Information Collected via Cookies: Online identifiers (IP address), cookie identifiers, internet or other electronic network activity information (browsing history, interactions with the Website).

    • Categories of Third Parties with whom this information is “Shared” or “Sold”: Analytics providers (such as Google Analytics and Microsoft Clarity) and advertising networks (such as Google Ads and Meta).

5. Your Rights and How to Control Cookies

You have the right to decide whether to accept or reject cookies.

  • Caperion’s Opt-Out Mechanism (Crucial for US Compliance): You may exercise your right to opt-out of the “selling” or “sharing” of your personal information (including targeted advertising based on cookies) by clicking on the link visible in our footer or banner that says “Do Not Sell or Share My Personal Information”.

  • Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject strictly necessary cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

     
  • Universal Opt-Out Preference Signals (GPC): Caperion recognizes and processes universal opt-out preference signals, such as the Global Privacy Control (GPC), which are sent in a format commonly used and recognized by browsers. If your browser sends a GPC signal, we will treat it as a valid request to opt-out of the “selling” or “sharing” of personal information for that browser and device.

     

6. Additional State Rights

If you are a resident of a state with a applicable comprehensive privacy law (such as California, Virginia, Colorado, Connecticut, or Utah), you may have additional rights regarding your personal information collected via cookies, including:

– Right to know/access.

– Right to correct.

– Right to delete.

– Right to data portability.

– Right to opt-out of targeted advertising.

For more information on these rights and how to exercise them, please refer to our www.caperion/PrivacyPolicy 

Updates to this Policy

We may update this Cookies and Tracking Technologies Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Policy indicates when it was last updated.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at support@caperion.net or by post to:

Caperion

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